Tuesday, March 10, 2015

Live like a listener. Here's a great exercise for you and your PD to do with your morning hosts one morning. Meet at the station early and do the following...

* Pile into one car and go get stuck in traffic.
* Travel the most common routes around your area.
* Notice things like:
- are people traveling alone or are they car pooling?
- can you tell their "mood?"
- ask yourself how genuinely relatable are we to what's going on?
* Listen to your competition.
- Chances are, your morning host has never really listened to the competition.
- Does your competition provide better or necessary information?
- In what context can you provide better service elements?

I guarantee you will learn a lot. Make sure you follow-up, meet with your hosts the next day after their show or the day after and ask them what they learned.