Monday, March 16, 2015

It's now mid-March. The annual you booked last December is in and running and you keep looking at your projections and seeing that top client, locked and loaded every month.

Now, let me ask you a question. And I want you to be honest with yourelf when you answer it.

When was the last time YOU spoke with that "great client?"

During the annual presentation? Maybe a quick thank-you right after they booked it?

Call them today. Thank them. Tell them what extras you've done for them....

• Added them to an unsold sponsorship
• Tossed them a few bonus spots

Do something ... and most importantly, call them and check in.

You don't want to be the one bumped off the annual at the start of Q2 when there are budget cutbacks.