Friday, May 8, 2015

Below is a great piece from John Potter, VP of Training, at the RAB, which was in one of their daily Radio Sales Today newsletter:

6 Tips To Get Your Clients To Open E-Mails

Compelling subject lines get your e-mails opened by clients and prospects ... and that must be the first goal of any e-mail. Use these tips for subject lines to improve your open rate.

1. Create a sense of urgency.

2. Include a benefit to the receiver.

3. Be consistent with your station's image.

4. Signify the importance of the e-mail.

5. Play to the relationship you have or want.

6. Keep it short and to the point.

Good e-mail subject lines will make the client want to do something. Create your subject line by first knowing what you want clients and prospects to do.