Friday, August 21, 2015

Here I go quoting my friend Mark Ramsey again - and with good reason. He's usually right. One oldie-but-goodie column posted at www.markramseymedia.com discusses why your brand must create a lasting impression.

In that article, he says, "Lasting impressions require a frontier which extends beyond the current fiscal quarter and beyond the conventional jock-hunt. It requires a readiness and willingness to create entertainment (and information) across platforms. Exactly where the audiences are."

So true!

Click here to read it all.