Friday, October 2, 2015

As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2016. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2013.

• Are you doing a special Q1 package?
• How about an advertiser incentive plan?
  • Bonus spots
  • Trip?
• Have you considered setting aside a day in December to do a Q1 phone blitz or one day sale?
• If your 2016 budget is done, take to AE level and distribute ...Yes, I know it's early. So should be your planning.
• Super Bowl, Valentine's Day, St. Patrick's Day all fall in Q1. What are you doing.

If you don't start now, it's going to be too late!