Thursday, February 11, 2016

It really shouldn't be news to you, but to reiterate ... marketers are no longer buying media in silos. The most successful are designing integrated campaigns using a variety of media, selecting each for its ability to support the campaign objectives.

The most successful radio salespeople are developing recommendations for advertisers that span a number of station media. Increase the depth of questions you ask advertisers during client-needs-analysis conversations. Find out what they are doing with social, mobile and web. Bring back a recommendation to include your broadcast, digital and event marketing opportunities. You will help your advertisers and yourself to be more successful.