Wednesday, April 6, 2016

Fred Jacobs brought this up in his jacoBLOG three years ago it's still relavent today -- especially with NextRadio and the constant updating of station apps. (And if you haven't updated your app in a while, the following point is even more imperative!)

The basic concept is "Dogfooding" your station. Dogfooding is a computer software term which refers to creators/managers. He cites an example where Facebook Product Manager Josh Williams blocked some Facebook employees access to Facebook website internally, forcing those people to use the Facebook mobile app ... "eat your own dog food" or discover more about the true user experience.

Fred suggests that radio station managers should do the same by, for example, only listening to their station over the stream and then when that's over, do the same with your app, or aggregated apps like iHeartRadio, NextRadio and TuneIn.

Read more about Fred's suggestion HERE.