Friday, April 8, 2016

We're getting into the busy season now ... or at least we should be. Thus, nothing is more important when we get busy than relentless inventory management; it has a direct impact on how your price your station.

I suggest you sit down with your sales manager and your traffic manager and review how you manage that.

A few things to ask:

• Are they reviewing an inventory map each day?
• Does your traffic manager publish a sell-out report each day?
• What is the process for front-loading the month?
• When you have to bump ... Are you bumping several clients just a little or one or two a lot! Go with the former and make darn sure you are communicating this to your clients IN ADVANCE!
• Once you have the information, are you communicating higher demand rate necessity with your A.E.s?