Monday, April 11, 2016

I have always required my PDs to program the station every minute of every day.

Yes, we install a format, we build a plan and hopefully, execute it soundly. But...

What you doing to seize the moment every day?

• The NCAA basketball championship is tonight. A big primary is the day after that. Sales for the Tesla Electric Car - which won't be available till 2017 - are already going through the roof. Are your personalities up on what's going on NOW? Do your listeners tune in to hear what's happening in their world at this moment? What are you doing to provide that instant relevance?
• Friday is Tax Day. Cliché for radio, I know, but if you do something a little more clever than the other guy, you just might get TV coverage ... or at the very least, do something solid for your listeners.