Thursday, April 21, 2016

Live like a listener. Here's a great exercise for you and your PD to do with your morning hosts one morning. Meet at the station early and do the following.

• pile into one car and go get stuck in traffic
• travel the most common routes around your area
• notice things like:
  - are people traveling alone or are they carpooling?
  - can you tell their "mood?"
  - ask yourself, "How genuinely relatable are we to what's going on?"
• Listen to your competition
  - chances are, your morning host has never really listened to their competition
  - does your competition provide better or necessary information?
  - in what context can you provide better service elements?

I guarantee you will learn a lot. Make sure you follow-up; meet with your hosts the next day after their show or the day after and ask them what they learned.