Wednesday, August 3, 2016

GetSatisfaction.com once shared an opportunity to download a Forrester Study called "The Age of the Customer."

They say "Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power and information mastery can't save you. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The successful companies will be customer-obsessed. Those that master the customer data flow and improve frontline customer staff will have the edge."

Forrester's new independent report, Competitive Strategy in the Age of the Customer, explains how companies that embrace these customer-facing technologies will achieve category leadership.