Thursday, October 13, 2016

As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2017. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2017.

* Are you doing a special Q1 package?
* How about an advertiser incentive plan?
- Bonus spots
- Trip?
* Have you considered setting aside a day in December to do a Q1 phone blitz or one-day sale?
* If your 2017 budget is done, take to AE level and distribute ... Yes, I know it's early. So should be your planning.
* Super Bowl, Valentine's Day, St. Patrick's Day all fall in Q1. What are you doing?

If you don't start now, it's going to be too late!