Tuesday, October 25, 2016

I once read a piece from Dave Cyphers of the Cyphers Agency in Annapolis, MD, talking about the Push and Pull of utilizing social media - and it still resonates today.

He outlines four points:

• "Move in Next Door" -- Make sure your brand is everywhere your customers are -- and that goes beyond Facebook and Twitter to blogs, forums, review sites, Vlogs, etc.
• "Invite them to your Party" -- If people are going to talk about you, they first need to know about you. Consider all aspects: Buzz marketing, Brand blogging, Loyalty programs, Ambassador programs, Influencer marketing and more.
• "Offer Them A Drink" -- Engage them in a conversation. Get them talking. Find out all you can about them. Use Social Media Firehose, Google Alerts, Blog Aggregators, Social Network Search
• "Lend Them Sugar" -- Give them the tools they need. Get on their side. Provide tools to help them spread the message. Dave Cyphers calls them Buzz Tasks.
• "Join The Book Club" -- Check in once in a while. Keep talking. Keep connecting and offer the bring the hors d'oeuvres.