Wednesday, October 26, 2016

Are you ready for Black Midnight?

A local mall in our area is opening at midnight on Black Friday and one of our stations is doing a live broadcast during the entire time.

The Wall Street Journal recently featured this new phenomenon ... below is some info from that article.

U.S. retailers traditionally considered Thanksgiving a de-militarized zone of sorts in their annual skirmish for shoppers' holiday dollars. But that has eroded over the past decade as more chains have extended hours and advertised early specials before Thanksgiving.

"Once one retailer goes early, the rest feel obligated to follow, and you have to wonder what gain there is for any of them," said Joel Bines, managing director of the global retail practice at consultancy AlixPartners.