Week of October 27, 2008

Friday 10/31, 2008

Success stories shared with the staff in many areas. Write and email of the wins for folks to think about over the weekend and feel good. Have a great weekend and get energized to come back and hit it hard on Monday.

Thursday 10/30, 2008

Layoffs are coming everywhere. Walk around and say thank you for working harder than ever before in a tighter economic light after you lay off folks to keep the business in touch with the times. Folks on staff need to know the layoffs are over, for a while hopefully, and get focused on their work.

Wednesday 10/29, 2008

Going Out Of Business Sales Love Radio!!!! Going into business -- not so much. Why? Notice the guys that used very little radio while they were in business, load up on radio for their going out of business sales. They all use radio eventually just like they all "get religion" on their death bed. But the smart ones figure out a way to "come to the savior" before they are on their death bed. I have purposefully stopped in over 100 going out of business store sales and found the highest ranking person in the store and asked, "What was your #1 advertising investment when the store was open?" and have yet to find one going out of business store that ever said "Radio" as the answer to that question.

Tuesday 10/28, 2008

What else would you do for a living? Stop complaining and start celebrating. Folks like being around others who are happy. Smile as much as you can. Smiling was a form of showing off your teeth in the Cromagnon era. Showing off your teeth meant you were carefree and without any need of food ... happy. People were attracted to happy folks even back then. Such a great time to be in radio sales or on-air to create new paradigms. Folks need new ideas and new contacts right now. Many of the old plans are not going to work in the new economic climate. Radio is an agent of change. It is fast to adapt, easy to create new messaging, and relatively inexpensive. Show your teeth to someone today.

Monday 10/27, 2008

New categories that will be doing well. Hot new categories in the new economy are anything that look less expensive. Apple has a $900.00 laptop in the market now. Great news is that Radio is not in the luxury car business or the international travel business. It is in whatever business is doing well. Carpet cleaning companies are hot categories in soft economic times. Shift your thinking to where the cheese is. What is the category that will expand in a slower economy, Call on them now!