Week of August 25, 2008

Friday 8/29, 2008

It's a holiday weekend ... vans gassed up, clean, shifts set, booths looking good? You are where the people are this weekend. The satellite guys won't be there ... the streaming stations, either. You are local radio; go do what you do best! Be a part of your community. Have a safe weekend!

Thursday 8/28, 2008

If the competition is flipping this weekend, make sure your sales department calls their clients to put your "spin" or analysis on the change. Your audience is solid. Try to switch the revenue your way. As for programming, there is little a competitor does in the first five days to hurt you. It's the next 10 years that are tough. Prepare for a long battle.

Wednesday 8/27, 2008

This is a "format flip" weekend. If any competitors are going to make the Fall book, they are flipping in the next five days. Is your station in good shape? Let's review tomorrow.

Tuesday 8/26, 2008

Are you ready for the final weekend of the summer? Remotes, concerts and details all need to be reviewed. Want to avoid a call this weekend? Check on it now!

Monday 8/25, 2008

This will end up a slow week. By Friday, everyone will be gone. Plan to meet with the sales department today to make sure you are getting the performance out of them for September. Two short weeks in a row (this and next) equal a slow September start.