Week of July 14, 2008

Friday 7/18, 2008

The Spring books are rolling! Have your story ready to go for the rep and local sales, while the competition that will spin it their way. Get a good story together no matter if the book is good or bad. Remember, it's all about the sample. Even the best stations take a bad book every now and then. This does NOT mean you have a bad station. It could just be a bad sample. Don't panic! Do your homework and find out for sure before you react. It could save you thousands in non-productive worry. Have a great weekend!

Thursday 7/17, 2008

The poor economy, gas prices and the mortgage mess all add up to a soft summer. Rather than "whine," maybe there is a sales package for tips on saving fuel, going green, or financing on home purchases. Creative thinking will still motivate people to spend if you have the right idea. The world of radio requires more creativity in programming and sales than ever before. You can only cut so much

Wednesday 7/16, 2008

Before you know it, Labor Day will be here. Everyone will be at half power during the summer as people take vacations. Make sure sales for the rest of the summer season are set. There are plenty of pricing options available for the summer for your salespeople to consider. Most markets are pacing soft for August and the rest of the summer. Now is the time to consider the economy. More tomorrow.

Tuesday 7/15, 2008

By now you should have the P&L for June. How are you looking YTD? Expenses in line; revenue okay? If you are close on your full year goals, now is the time to plan for the rest of the year. It would be a shame to lose a yearly bonus in the last 60 days.

Monday 7/14, 2008

Planning the company summer picnic? Be careful! Hours of open bar can lead to trouble. You are responsible for everything that happens. Limit the "bar" hours. Make sure to arrange for transportation for the people who become "overserved." Avoid the "day after" issues that may take you to "Lawyerworld." Have I got stories! It's not pretty!