October 29, 2009

Some businesses have been built not only on good products, but also on good service, and some have been destroyed because they don't live up to expectations.

Take some time this week to step back from your business and evaluate your product and customer service from a client's point of view. How easy is it to buy your products? When the inevitable mistake is made, is it corrected quickly and with a smile? Are your customers thanked consistently for their business?

How many times have you had bad service or bought a product that simply doesn't measure up to your expectations? And how many times have you complained, or do you simply accept it and not consider that business again when you need the product? Guess what -- your clients seldom tell you about problems until it's too late.

Don't let the same thing happen to you. Call on your clients yourself just to be sure they are happy with their purchases. Make it a habit to be close to them and you'll probably find some steps you can take to ensure repeat business.