Week of December 10, 2007

Tuesday 12/11, 2007

Since we are on vacation, here are a few tips to keep in mind while we're away.

1. Keep the sales lights on right through the evenings of the holidays. Last-minute copy changes, orders and, yes, cancellations all need attention. This is when sales service really shines.

2. Don't forget the week between Christmas and New Year's. It's the last chance to put revenue, trade, accounting adjustments (make goods) on in 2007.

3. You've had a tough year. 2008 will not be any easier. Take the time to be with your family. Ensure your staff does, too! All you have is the hope they let you do this again next year. The work will always be there. Make sure your family gets the attention they deserve during the "quiet time" of the radio year.

Happy Holidays Everyone!

Joe GM

Monday 12/10, 2007

Is the sales staff 100% in 2008? Commit to hiring one "A" sales person from across the street during the month of December. They can make all the difference between making and missing.