Week of February 12, 2007

Friday 02/16, 2007

Here at AllAccess we are always interested in your questions or comments on our column. Feel free to drop us a note anytime. Write me at joegm@allaccess.com. I'll answer each question personally and to the best of my ability. I may not always be right, but you'll always get an answer. Have a great weekend everybody!

Thursday 02/15, 2007

Is the local TV station coming to do a story on your station? Here's a few rules to live by. A. Logo anything in the studio that moves. Cameramen shoot blinking lights and VU meters. Studio walls should be billboards. Take a regular camera, look in the viewfinder and see what they see. Is the Logo BIG enough to read on a small screen? Finally, if you are quoted, speak in sound bites. Prepare now and avoid the "I didn't really mean what I said" issue.

Wednesday 02/14, 2007

Can the "water drinking contest" of a month ago in California happen at your stations? Now is the time to check with your promotion people and legal to be sure it can't. You don't even want to think about the ramifications of it happening to you!

Tuesday 02/13, 2007

It's hug your business office day. Time to check the January close. How are the receivables over 60 days? They can turn into plus 90 right away. Make sure your office is ready to make calls if they pop to 90+. Remember, there is no sale unless you collect it.

Monday 02/12, 2007

In many areas of the country, national sales are weak. Does your national rep have the necessary updates from the latest book? Make a note to speak to each regional office, bring them up to date on the market, make them aware of your stations progress. If there is less money, you'll need to make a bigger noise with the rep to take advantage of the available $$$.