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January 5, 2010
January 5, 2010
Have an opinion? Add your comment below. My name is Joe GM. 10 Years ago I had 1 AM & 1 FM station. Now I'm running a "cluster" of stations for a really big company...
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Okay, I'm glad you had a good holiday. Now, dive back in. Business is coming in late ... it's a fact. So one of the first things you should do this week is get a good handle on it.
Get with your sales managers and KNOW the following:
- What annuals (or business placed for Q1) are in already?
- What is not in and what is the status?
- Where can you as the GM help? Go see that big client that is stalling.
- Who needs a big idea to put them over the top.
- Know what's not coming back and why.
- Figure out the difference between in and anticipated business and your goal, then...
- Develop a plan make it up.
Bottom line: Get all the facts. Analyze them. Strategize a plan and go do it. Start today.
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