Week of February 5, 2007

Friday 02/09, 2007

Are you part of the Air America affiliates? Their number one star (Al Franken) is leaving next week. What have you told the local advertisers? Don't wait till they call you asking what happened. By the way, have you prepped the front desk in case listeners want to know what happened.

Thursday 02/08, 2007

Spring is just around the corner. Who are your top five advertisers from Q2 2006? Will they be returning in 07? It's up to you to press sales for answers.

Wednesday 02/07, 2007

How is February business? This is the week to finalize your Valentines Day promotions. Weddings in the studio? Love songs all day? Candy, flowers? Don't wish you could get the revenue from it, give it to your sales department today at the latest.

Tuesday 02/06, 2007

It's time to review the public file again. Don't wait till the FCC is in your lobby flashing badges and asking to see it.

Monday 02/05, 2007

Congratulations to the Indianapolis Colts, the new Super Bown Champs. Did anyone notice the spots were played before the game more than ever? Can you average the 2.5 million spent per 30 second spot over the number of pre-runs? Speaking of CBS, last week CBS launched a new format called "The Globe." According to the station press release it is basically a AAA with a "Green" theme. www.947theglobe.com. Regardless of your own personal opinion, what would advertisers think? Time to ask them to stay ahead of trends. Then, if it appears in a market near you, you're already prepared.