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January 14, 2010
January 14, 2010
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Take a "Listening Day."
When I was a PD many years ago, I made it a priority, at least once a quarter, to get out of the office, hole up in a hotel with several radios and listen to my station and the my market. I actually had a GM who thought I was taking a day off. Puh-leeze.
You should do this with your PD:
- Pick a day
- Get a hotel room or a conference center room ... heck, it can even be your basement
- Get a few radios and listen to YOUR station and key competitors
- Bring spot and music monitor information so as you hear things you can cross-reference it
- Start early; listen to morning drive through afternoon drive
You will be amazed at what a truly productive day it is and what you discover about your station and your competitors.
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