Week of November 13, 2006

Friday 11/17, 2006

Is any station in your market for sale? Go for the paranoid and meet with their best people. You never know. There may be a chance to hire them away.

Thursday 11/16, 2006

Streaming is a great way to get your brand into hard to get places. But make sure your standards are as high as "on air." Repeating PSA's, dead air, bad quality will not be tolerated on air. Don't allow them "on line" either.

Wednesday 11/15, 2006

With remotes and other outside appearances scheduled, make a recorded "short listen" to run on your web sites. Another chance to grab revenue from non-traditional places.

Tuesday 11/14, 2006

Now is the time to examine additional on line revenue opportunities. With the holidays coming up, recipes, party tips, safe driving, even city events can all be sponsored. Advertisers are now attuned to web sites. Make yours one of the best.

Monday 11/13, 2006

As we predicted in the last few weeks, the "lay off season" is upon us. Make sure you continue to remain more than a "cut" on the page by looking for ways to grow the stations beyond AM & FM. Technology now allows for extra revenue. Stay ahead of the competition and become more valuable within the market. More tomorrow.