January 19, 2010

Many of us have had the good fortune to encounter Jerry Tabio over the years. Either through his Creative Resources sessions or at various industry gatherings, Jerry and his partner Sally Beamer ignite the creative flame in all of us.

They just released a new book called "Creating Demand - Generate Cool, Custom Marketing Ideas."

Starting with Chapter 1, Ideas are the New Currency, all the way through facilitating the creative process, generating ideas, taking detours and making them happen, this book is a blueprint for creating programs that your advertisers will love.

Order it today and watch what happens!