January 22, 2010

Have you heard about Contextual Advertising? What a great idea from Clear Channel.

They recently announced the ability to automatically insert any length of audio spot immediately after specific programming or commercial spots based on content.

A very targeted campaign ran for Wal-Mart promoting the release of the new AC/DC album, where a spot was placed immediately following airplay of an AC/DC song on 197 stations. Another with GEICO worked a couple ways:

Spots were placed after commercials for auto manufacturers

Spots ran at 15 minutes after the hour in morning drive, promoting "15 minutes can save you 15% on your car insurance."

This is good stuff and radio's version of product placement. Think about how you can apply this to local advertisers!