Week of September 18, 2006

Friday 9/22, 2006

The bad weather is on the way. (most places). Is there a school closing announcement policy? How about a "bad weather" clock for the studio? With the temperature dropping, the potential for bad traffic/weather information increases. How about "bad weather" sponsors? Line them up now. Does anyone remember the Campbell Soup "bad weather campaign? When the temp was below 32 and it was snowing they had a spot ready to run. Fixed position, morning drive, great rates as I recall. There is nothing to prevent you from doing the same thing with hardware stores or local "Coffee Houses."

Thursday 9/21, 2006

Have you checked the Public File recently? It's one of those things that gets overlooked. Check it. Make sure you have everything from legal. Posted openings and outreach updated? Any FCC permits, letters from listeners? (the good ones) or ascertainment meetings? It all must be there.

Wednesday 9/20, 2006

More on your 2007 operating budget. What do you want from your managers in 2007? As they prepare their 2007 operating budget, don't forget to review their vision. Where do THEY want to be, at this time next year? Personally and professionally.

Tuesday 9/19, 2006

The Fall book is starting. Are you ready? Sounding good? Promotions/marketing set?, talent briefed? Check & double check. It's you're first half 2007 revenues at stake. Remind the department heads. Execute the plan with perfection.

Monday 9/18, 2006

Are you generating any internet revenue? Given the Q3 growth of national revenue , the issue of online may need another look. By the way, I'm always ready to answer specific budget questions. Just drop me an e-Mail ( joegm@allaccess.com). I'll get back to you as soon as I get a chance.