Week of August 7, 2006

Friday 8/11, 2006

You may be working on your first draft of the 2007 budget....do you have a plan from all of your department heads on how you will grow your cluster faster than the market? FM talk, sports rights, proprietary programming and your competitors best talent are a good place to start.

Thursday 8/10, 2006

Are your sales managers running monthly monitors on all of your competition????..this includes television, cable, newspaper, direct mail and all of those non traditional mediums.

Wednesday 8/9, 2006

Have your business manager pull a cancellation report from July. Do you see any particular patterns with specific categories?

Tuesday 8/8, 2006

Do your stations have enough pending business to hit budget next month? With the amount of cancellations your stations took in month for July, you need to have an extra 10% of normal pending business levels.

Monday 8/7, 2006

Every GM should pay attention to the earnings calls from companies today. If yours is included and ahead of last year you have nothing to worry about. If earnings are down? You should keep a sharp eye on expenses and head count.

Earnings up for you, down for them. Now is the time to hammer them. Q4 and the Fall book is coming. Set the war chest now.