Week of May 15, 2006

Friday 5/19, 2006

Who are the top summer advertisers? Go back to last year, between Memorial Day and Labor Day 2005. Identify the number and total amount spent from each account. Will they be back in 2006? Know now! Planning for summer revenue will springboard you into the Fall.

Thursday 5/18, 2006

Everyone has been working hard throughout the Spring. Show your appreciation with a picnic/barbeque just for a "thank you." It won't cost much, but will foster friendship and spirit to turbo the back end of the book.

Wednesday 5/17, 2006

It's graduation time! Have you looked at local graduates with a goal to recruit for sales, programming, finance, and even engineering? The best and brightest are out there. Look for them.

Tuesday 5/16, 2006

As the GM your job is to constantly look for new ways to generate revenue. Technology has afforded all of us new access to our audience. Podcasting, streaming, and even HD radio should be exploited and marketed as your budget will allow.

Monday 5/15, 2006

Today is documentation day. Public file up to date? Engineering logs and licenses posted? Payola forms all filled out by the programming staff? Don't forget local permits, and licenses. Van inspected? oil changed?, all are important for the upcoming summer season.