February 19, 2010

A re-print courtesy of the Center for Media Research...read on:

According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010. 46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital marketing channels. A crosstab analysis on the changes in overall budgets compared to changes in digital budgets shows that 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, says the report.

Does that scare you? It should excite you. I had someone who had no idea I was involved in media say the best websites in her area were the ones from local TV and radio stations. You have the opportunity to seize these dollars.

Get your "digital" act together ASAP.