Week of April 10, 2006

Friday 4/14, 2006

Now is the time to plan Summer promotions. Perhaps this year all fundraisers will go to the Red Cross for the hurricane victims. (the season starts in June. less than 6 weeks from now.) And here's another budget tip. Don't spend needless money on promotions that lose money. Each promotion should be looked at as a revenue & cash flow generator. The margin of profit should equal or exceed your overall cash flow margin.

Thursday 4/13, 2006

How is the quarter going? Before we tackle Q2 let's make sure Q1 is closed. Are your collections over 90 days addressed? If you missed the revenue in Q1 there is plenty of time in the year to make it up. but it won't happen doing the same old "spots and dots" sales. Brainstorm a specific plan to make it up.

Wednesday 4/12, 2006

Going to the NAB next week? (Vegas) Plan ahead. Make sure you visit the national rep (they are usually there), potential vendors, employee candidates, and trade leaders. Make your visit productive. Bring aspirin, get rest this week. (I'll be there, look for me in the lobby saying "when ja get in?")

Tuesday 4/11, 2006

With the tornados in Nashville last week as a reminder, it's never too late to have an emergency plan if a disaster should happen to your city. Fundraising, blood drives, and disseminating emergency information should all be planned. Ask your PD if the plan is in place. If not? "Get-er-done!"

Monday 4/10, 2006

Have an opening? Has it been posted? Your web site, sister stations, and community leaders all MUST be contacted with the information. (unless you are promoting from within). Make a sincere effort. The FCC is issuing fines for non-compliance.