Week of April 3, 2006

Friday 4/7, 2006

It's Friday. How is the month shaping up so far? Review avails left in the month with the GSM. Are there avails in the next week? Fill last minute stuff with remnant. (www.softwaveradio.com) Adjust pricing to reflect demand thru the end of the month/quarter. Also a good time to review all sales people on guarantees.

Thursday 4/6, 2006

Time to review all the station web sites. Are they updated? Check with the webmaster. (ask GSM again if there is any way to make money on those damn things.) Podcasting, HD, streaming? Package all the stations "other media" into one plan. (making money from these is like teenage sex - Everybody's talking about it, but NO-One's doing it)

Wednesday 4/5, 2006

How is national business? Are those national people updated with the latest station information? Call the NY, LA, SF & Dallas offices to get an update from the market manager. You do it, not the NSM this time. (the squeaky wheel gets money. Otherwise, out of sight, out of cash.) Check the NSM's expenses from the last market trip. (the rep should pay for the dinners.) Time to set up a lunch with the Q1 top 3 advertisers. (golf maybe?) Thank them. Check on summer spending from these 3. Do this now, this morning, today!

Tuesday 4/4, 2006

Review the monthly P&L. The business manager should have March done by now. How did we do? Review each department with the appropriate department head. Any variances will be noticed by corporate. (especially expenses). Have the reasons in advance ready when they call. Make adjustments for the following month/quarter/year/career.

Monday 4/3, 2006

As the trends roll out, take a look at the PUR (Persons Using Radio) Recent research suggests that 70% of radio listeners to Howard Stern did NOT go to Sat. radio. Where did they go? If advertisers see this (or any other) info in the paper, make sure you have the answer.