Week of March 27, 2006

Friday 3/31, 2006

A low rate is better than none. Call the GSM in. Ask him/her to do the following:

a. Get the Sunday paper.
b. Clip every ad. EVERY ONE!
c. Make two piles. One is every account you have called on in the last 5 weeks. The other is every account you HAVE NOT called on in the last 5 weeks. (I'll bet the latter is bigger.)
d. Re-ask if they are doing EVERYTHING THEY CAN (in light of the pile difference) to make the number.

Thursday 3/30, 2006

Heading into April you should have 80 to 85% of your total budget for the month on the books as of today if you are going to make it. 75 to 80% you have a chance. 65 to 75% will be hard. Under 65%? No way you'll make it. Best re-double your efforts to make calls. April is a big revenue miss. It will be difficult to make it up. (more tips on this tomorrow)

Wednesday 3/29, 2006

Are you broadcasting an HD signal? Explain in detail what it means. Don't assume everyone knows. Send them to your web site for further information. Have your chief engineer explain it in "people speak."

Tuesday 3/28, 2006

Ask the following question to the PD, GSM, Marketing Director & Music director. (one on one). "What is the target of the station? Getting different answers? That's a problem. Make sure everyone's on the same page.

Monday 3/27, 2006

Plan ahead so you are able to complete assigned tasks on time! As the spring book is upon us, make sure each department head knows the target, goal, and your expectations.