Week of March 5, 2006

Friday 3/10, 2006

The outdoor season is upon us. (in most areas) Time to "get out there!" Most cities & towns have outdoor activities planned now. Make sure each station is visible at these events. You never know when a diary keeper is there. Assume ALL your listeners are diary keepers!

Thursday 3/9, 2006

Have you checked the Public File recently? It's one of those things that gets overlooked. Check it. Make sure you have everything from legal. Posted openings and outreach updated? Any FCC permits, letters from listeners? (the good ones) or ascertainment meetings? It all must be there.

Wednesday 3/8, 2006

How are expenses pacing vs. last year so far. You are about to start the Spring book. You need money to market. (your competition is!) Make sure you are spending on the things that matter. Lose the "BS" expenses that don't return in revenue and/or ratings.

Tuesday 3/7, 2006

The Spring book is starting. Are you ready? Sounding good? Promotions/marketing set?, talent briefed? Check & double check. It's Q3 & 4 2006 revenues at stake. Remind the department heads.

Monday 3/6, 2006

Are you generating any internet revenue? The issue of online may need another look. More money is heading there every day. Your advertisers are spending more time there. You should be too! By the way, we're always ready for any ideas on internet dollars. Just drop me an e-Mail (joegm@allaccess.com). I'll share the ideas in a future column.