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March 2, 2010
March 2, 2010
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I know I cite Mark Ramsey a lot and with good reason...
Check out his interview with morning show consultant Randy Lane here and after you read it, share it with your Program Director and all involved on your morning show.
The reasons are obvious ... every day brings another challenge to cut through and keep your morning show ... all of your shows and your station in general ... RELEVANT and COMPELLING.
Ask yourself those two questions every day. Are we relevant and compelling?
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