Week of February 27, 2006

Friday 3/3, 2006

The Spring book is just about here. Don't spend money on promotions that lose money. Each promotion should be looked at as a revenue & cash flow generator. The margin of profit should equal or exceed your overall cash flow margin.

Thursday 3/2, 2006

How is March pacing? With automotive sluggish, and spring approaching now is the time to set up for the upcoming "tire kicking" season. Help the car dealers, and they will "pay" you for it!

Wednesday 3/1, 2006

The AAAA Convention (American Association of Advertising Agencies) is beginning today in Orlando. Is your national rep there? (they should be) What is the impression of radio at this convention? Check it out here http://www.aaaa.org/eweb/upload/events/030106MED.pdf then call your national rep and get the info.

Tuesday 2/28, 2006

Have you had a dialogue with your programmers about "indecent" content? Sponsors, listeners (for the most part) and the FCC are all tuned into content recently. Review the rules. Keep them (and your license) off the radar screen.

Monday 2/27, 2006

Have an opening? Has it been posted? Your web site, sister stations, and community leaders all MUST be contacted with the information. (unless you are promoting from within). Make a sincere effort. The FCC is issuing fines for non-compliance.