March 10, 2010

Engage your PD in a conversation today.

Here's what I want you to discuss.....

Product placement has become a department at big agencies. Look at all the places advertisers are getting their product in front people.

What is radio's version product placement? How can we integrate a client (and their message) into the fabric of the radio station?

We must get out of the spots and dots model if we are two succeed in 2011 and beyond. We must create custom solutions that utilize all of our messaging tactics.

I'll share some with you next week but I want to hear from you first. Just have the conversation today ... I think you'll like the results.