Week of January 9, 2006

Friday 1/13, 2006

Here's a mid-month pacing check. Are you going to make January? If not, now is the time for action. Missing the first month of the year does NOT bode well for 2006. Try to make it. It's a mental goal that should be accomplished. (more on this next week).

Thursday 1/12, 2006

This is a good day to review the public file. Legal has a check list of everything that is to be in there. Make sure it's up to date. It should be reviewed quarterly. Put it on your calendar.

Wednesday 1/11, 2006

It's not too early to be thinking about the spring book. Start formulating your plans now. Music testing, TV creative, direct mail, and the web site should all look their best. The book starts in Sixty days.

Tuesday 1/10, 2006

Automotive is very slow. Is there an idea to "move the metal" for the beleaguered car dealers? Time for a brainstorm with the air staff. (try it for a change. There should be very creative people on staff.) Reward the best idea. (or commission)

Monday 1/9, 2006

No Column Today. Sorry.