Week of October 23, 2005

Friday 10/28, 2005

Hang around the front desk for 10 minutes and listen to how your > receptionist is answering the phone. Remember, they are the director of first impressions, make sure they are delivering great impressions with the advertisers and listeners.

Thursday 10/27, 2005

Did you know that 15% of consumers started their holiday shopping before September and 37% will begin holiday shopping November. It's never to early to be pitching holiday ideas to your local retailers.

Wednesday 10/26, 2005

What % of budget are you for November? 85% isn't cutting it anymore......with national at a screeching halt and lots of 4th Qtr cancellations you need to be closer to 90%.

Tuesday 10/25, 2005

Have your engineer or a PD with great ears listen to the processing of all the stations. Little things make a big difference, make sure your processing is perfect.

Monday 10/24, 2005

Your biggest revenue category, (automotive) is now pacing down double digits. What initiaves do you have in place to help your local dealers sell more new calls.