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Week of October 2, 2005
October 2, 2005
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Friday 9/30 2005
Take your traffic department out to lunch today and discuss ways in which the department can minimize write-offs and mistakes. This exercise will save you a minimum of 25k in 2006.
Thursday 9/29 2005
You may be working on your first draft of the 2006 budget....do you have a plan from all of your department heads on how you will grow your cluster faster than the market? FM talk, sports rights, proprietary programming and your competitors best talent are a good place to start.
Wednesday 9/28, 2005
Are your sales managers running monthly monitors on all of your competition????..this includes television, cable, newspaper, direct mail and all of those non traditional mediums.
Tuesday 9/27, 2005
Have your business manager pull a cancellation report from September. Do you see any particular patterns with specific categories?
Monday 9/26, 2005
It's the last week of the month, looking toward October, do your stations have enough pending business to hit budget next month? With the amount of cancellations your stations took in month for September, you need to have an extra 10% of normal pending business levels.
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