April 5, 2010

Live like a listener. Here's a great exercise for you and your PD to do with your morning hosts one morning. Meet at the station early and do the following.

* Ppile into one car and go get stuck in traffic

* Travel the most common routes around your area

* Notice things like:

• - are people traveling alone or are they car pooling?
• - can you tell their "mood"?
• - ask yourself how genuinely relatable are we to what's going on.

* Listen to your competition

• - chances are, your morning host has never really listened to their competition
• - does your competition provide better or necessary information?
• - in what context can you provide better service elements?

I guarantee you will learn a lot. Make sure you follow-up/ Meet with your hosts the next day after their show or the day after and ask them what they learned.