April 21, 2010

Yesterday, I shared some information on NPR's digital strategy based on article in Brandchannel. Click Here to read the article, but I wanted to highlight a couple of other points:

• NPR is utilizing multiple platforms (including social media, three YouTube channels and an innovative iPhone app that combines NPR News audio and text) in a bid to expand and engage its audience.
• On this year's digital to-do list, Apple's iPad a must; Foursquare, for now, is a pass. In fact, 1 in 5 new iPads already sold have downloaded the NPR App.
• NPR is attempting to skew younger and incorporating social media in its storytelling, on-air and online. Case in point: On a recent morning, NPR's flagship Morning Edition launched a new segment about pop music and "the cultural phenomena surrounding it."

And, I'll share once again their very simple mantra when it comes to digital. CEO Vivian Schiller says, "We have almost a religious fervor about two things: the user experience and the quality of the content. If you just keep focused on those two things, the rest of it falls into place."