April 22, 2010

DJ Chatter. I'm seeing it's now requested in buys as a means of providing value-added. You know what? I have no problem with that -- of course, depending on the client and request.

I've long been a fan of product placement in television and film. It may be sipping a Coke or going to Disney World, but sadly we in radio have not been smart about integrating client partnerships into the fabric of our content presentations.

I was really upset when recently my morning host was asking his listeners, "What are you up to this weekend?" Then proceeded to list three or four events, including one hosted by a competitor, but absolutely nothing about the station's four events/appearances coming up on the same weekend. UGH!

Getting your talent to embrace your client partnerships in a way that doesn't compromise programming at all is a WIN, WIN. Make it happen.