May 11, 2010

My friend Mark Ramsey posted a great piece on his blog and Facebook from noted brand futurist Martin Lindstrom, where Martin discusses the power of sound.

I continue to be disappointed -- not only my stations, but as an industry in the general --about the quality of the creative. So many spots sound the same and we whine when clients complain their campaigns didn't work.

Take a few minutes and check out what Martin Lindstrom has to say about the power of sound and hope that you, production managers, and agencies take heed!