May 26, 2010

The 30/30!

Every client wants to own something and the 30/30 concept is one that works time and again for a variety of categories.

It works for the client because they are providing a solid information segment combined with a call-to-action commercial. I know it takes more work on the creative front, as they have to be updated more often than a traditional commercial, but especially when they involve a principal from the client's business, and they are hosting the front part of the informational :30; you introduce yourself to a new level in the relationship.

It's tried and true ... is it for you?