June 22, 2010

I often cite my friend Mark Ramsey in this column and with good reason. He posted this last week and I love it.

Do you help your clients optimize the performance of their ads?

Facebook does.

Like this:

Hi Mark Ramsey,

You've been selected to receive a free optimization! If you would like to participate in this program, please respond "yes" to this e-mail as soon as possible.

My name is Emma, and I'm an Advertising Specialist on the Facebook Ads team. With your permission, we will create a brand new paused campaign in your Ads Manager with at least one fresh and improved ad. The goal of this optimization will be to show you how to create more effective ads by creating stronger ad text, more fully utilizing our available targeting and other tactics. If you choose to participate, we expect that the new ad(s) in your account will be given a chance to run due to the resources required to provide this free service to you.

When you reply yes to this e-mail, we'll create the optimized ad for you within 1-3 business days and let you know when it's ready. You can then log in to your Ads Manager and activate it. I look forward to helping you optimize your ad's performance!

Thanks,

Emma

Let's think about the ways we might "optimize ads" on your station! More tomorrow!