July 8, 2010

You know Jack Trout. Marketing guru. We lived by his book "Positioning -- The Battle For Your Mind."

He has a new book out called "Repositioning." Here's a quote:

"The thing that I keep coming back to with marketers is that good marketing is good story telling. How do you tell your story in terms of positioning yourself or re-positioning yourself? There are not a lot of good storytelling mediums out there. Essentially, the best storytelling medium out there historically has been Radio." - Jack Trout.

Melissa Kunde has a podcast interview up here that is must-listening about a book that is a must-read