July 15, 2010

So how are you pacing through the first half of the year?

The RAB predicted +6% for our industry this year. Gilford Securities analyst Jim Boylem, after talking to several radio group heads, is predicting +3.5% for 2010. Boyle said he got responses from CEOs of top-20 groups accounting for roughly a third of the industry revenues in those Top 20 groups. His respondents were about two-thirds from public companies and one-third from privately-held ones. He cites the political year and easy comps to 2009 for predicting the growth.

But how are YOU doing?

Take a good look at your book of business, like I suggested a couple weeks ago.

Attrition? Category pacing? Average Unit Rates? Sell-Out percentages? You should know all this like the back of your hand.

Don't listen to predictions. Go make your own luck.