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July 27, 2010
July 27, 2010
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Did you see this on Mark Ramsey's site or perhaps in Mediapost.com?
Morgan Stewart from Mediapost did a study and found out the following about Millenials, those people who are 15-24.
- Millennials subscribe to fewer commercial e-mails, are fans of more companies on Facebook, and follow more brands on Twitter
- 84% are e-mail subscribers, 46% are Facebook fans, 6% are Twitter followers.
- Millennials don't isolate their interactions with brands to a single channel
Here's the full story: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131600
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