August 3, 2010

Here's an intern task for the day.

Send her around to pick every free publication that she can get her hands on.

Whether it's a lifestyle paper, specialty publication, entertainment paper or something specific to your market, go get them ... get them all.

Then have your intern make a list of every single advertisement contained within.

Then give it to your sales manager to determine which of those are legitimate targets for your station and assign them out.

These are businesses that are currently advertising so they know the importance ... they just don't know they should be advertising with you!